SUSTAINABLE DEVELOPMENT OF DATA-DRIVEN TOURISM IN THE CENTRAL EUROPEAN CROSS-BORDER REGION, TOURCEDATA

Program: Interreg Central Europe

Lead partner: Pannon European Grouping of Territorial Cooperation Ltd.

Partners:

  • Innotime Hungary Ltd.
  • Arrabona European Grouping of Territorial Cooperation s Limited liability company
  • Via Carpathia European Grouping of Territorial Cooperation
  • Muraba European Grouping of Territorial Cooperation
  • European Grouping of Territorial Cooperation Cooperation GEOPARK KARAWANKEN/KARAVANKE
  • European Grouping of Territorial Cooperation Cooperation NOVUM Limited
  • European Grouping of Territorial Cooperation Alpine Pearls Ltd
  • European Grouping of Territorial Cooperation Gorizia
  • Nova Gorica and Šempeter-Vrtojba

Associated partners:

  • EGTC TRITIA
  • TVB Geopark Karawanken
  • Baranya Vármegyei Önkormányzat
  • DUNA-TURISZT Vendéglátó és Szolgáltató Korlátolt
  • Felelősségű Társaság
  • GreenEx Szigetközi Szabadidős és Rekreációs Egyesület
  • Hradec Králové Regional Tourist Centre
  • Krkonoše Mountains – Association of Towns and Municipalities
  • Muravidéki Magyar Önkormányzati Nemzeti Közösség /. Pomurska madžarska samoupravna narodna skupnnost
  • Centrum Turystyki Kraju Ołomunieckiego, p.o.
  • Regionalna Organizacja Turystyczna Žitný ostrov – Csallóköz OOCR ŽO
  • PODZEMLJE PECE
  • Towarzystwo Rozwoju Turystyki. Csallóköz OOCR ŽO
  • PODZEMLJE PECE
  • Towarzystwo Rozwoju Turystyki i Działalności Muzealnej, d.o.o.
  • Csallóköz OOCR ŽO. Museum Activities, d.o.o.
  • Szentgotthárd Város Önkormányzata
  • Destination Company East Bohemia
  • PromoTurismoFVG
  • Chamber of Crafts and Business of Slovenia – Regional Unit
  • Nova Gorica
  • VIDRA-Agency for Regional Development of Virovitica-Podrava County.

Schedule: 36 miesięcy 2024-2027

Budget:
Total: EUR 1,815,764.00
EGTC TRITIA: EUR 0.00

Project description: The aim of the project is to support the sustainable transformation of tourism to SMEs through the integration of digital technologies. The aim is to reduce the innovation gap and make the economy more equitable through innovative solutions and best practices. This will be facilitated through the use of new technologies that will improve the quality and sustainability of tourism services. The project also aims to improve access of SMEs in the tourism sector to research results, best practices and technological innovations.

1. development of a shared destination management model: the development of shared management leads to more efficient tourism destinations, programmes and services and contributes to improving the competitiveness of the sector.

2. use of digital technologies: the use of new technologies, such as artificial intelligence, data analytics and smart devices, enables the development of data-driven tourism services, forecasting and planning, helping to make more efficient use of resources and improve the travel experience.

3. sustainable tourism: a focus on sustainable tourism creates longer-term and more attractive destinations by protecting natural and cultural heritage.

4. Professional development and training: through professional development and training, the level of professionalism in the tourism sector and the quality of services can be improved, while ensuring the competitiveness of the tourism sector.

5 Networking and knowledge sharing: through international networking and knowledge sharing, it is possible to learn from other partners and professionals, which supports the development of the tourism sector by sharing results.

Three areas of action:

1. DEVELOPING A COMMON MODEL FOR DATA-DRIVEN DESTINATION MANAGEMENT AND TOURISM SERVICES.

  • Development of a common destination management model
  • Development of a common destination management model for cross-border tourism destinations
  • Development of a new platform for SMEs to support the common destination management model
  • Monitoring and evaluation to measure and assess the performance of tourism services and the common destination management model.

2. DATA-DRIVEN INNOVATION AND PREDICTIVE PLANNING IN A COMMON TOURISM DESTINATION MANAGEMENT MODEL.

The aim is to increase SME access to research results, best practices and technological innovation and to facilitate the sustainable integration of digital technologies into tourism products and services.

  • Developing artificial intelligence and data-driven innovation in a common tourism destination management model
  • Use of a dual digital model for predictive design. Providing real-time data to meet demand accurately and use resources more efficiently
  • Using data-driven innovation and predictive planning, further developing and refining the joint destination management model
  • Developing sustainable, innovative and personalised tourism services using technology and data analytics tools.

3. IMPROVE AVAILABILITY OF INFORMATION ON TOURISM OFFERS, KNOWLEDGE SHARING, NETWORKING.

  • Improving online availability of verified information on sustainable, accessible or targeted tourism offers to improve tourism service indicators
  • Coping with the challenges of cross-border cooperation to coordinate information on tourism offers
  • Building relationships and networks: seeking opportunities for cooperation, collecting and sharing project results and experiences, sharing knowledge, disseminating results widely.

Consistency with strategy and action plan

Strategic objective:

Objective TU6 Modernise and professionalise tourism.

Objective TU8 Create a common platform for the development of sustainable tourism.

Action plan:

Jointly coordinated marketing research – Coordinate or implement joint tourism marketing research in the TRITIA region. For example, visitor satisfaction surveys across the TRITIA region or surveys of target groups and their needs can be coordinated.

Create a common platform for the development of sustainable tourism.