Program: European Territorial Cooperation Programmes: INTERREG, Microproject Fund
Lead partner: EGTC TRITIA
Partners:
Schedule: 2024-2025
Budget: 94 765 EUR
Project description: The project aims to explore how the functioning of cultural institutions in the border area has changed and what the current cultural consumer looks like in the Polish-Slovak border region. The closure of physical spaces of cultural institutions and tourism due to the pandemic led to a shift of most cultural activities online, requiring cultural workers and audiences to quickly acquire competencies related to online tools, such as artificial intelligence, social media management, rapidly changing digital platforms, and more. The project plans a series of activities to enhance the competencies of cultural workers, including a series of online trainings on topics like digital technologies in cultural institutions, research and activation of online audiences, design thinking for service development, and others. Additionally, the project will include a series of podcasts promoting cultural heritage located on both sides of the border and a report for cultural institutions.
Consistency with strategy and action plan
Strategic objective:
CR5: Increasing visitor awareness of “attractions on the other side of the border”
CR7: Creating a joint database to enable effective targeting of marketing activities
Action plan: